Sift Gluten Free

Sift Gluten Free, a beloved Minneapolis bakery, needed comprehensive brand guidelines to unify their existing branding elements and expand their visual identity. The goal was to create a cohesive and versatile brand system that could be applied across marketing, packaging, and merchandise. In addition, they wanted a merchandise refresh and new bread labels for retail shelves.

+Brand Guidelines – Organized and refined existing brand elements, adding structure and consistency
+Expanded Color Palette – Introduced secondary colors for eye-catching social media and marketing
+Merchandise Design – Created new branded bandanas and coffee mugs
+Packaging Design – Designed bread labels for retail shelves

By refining and expanding the Sift Gluten Free brand, the focus was on maintaining authenticity while ensuring versatility across all touchpoints. The secondary color palette provided a fresh and engaging look for social media and marketing materials. The merchandise refresh aligned with Sift’s brand personality, offering fun and functional products that resonated with their loyal customers. The bread labels were designed to stand out on store shelves while staying true to the bakery’s handcrafted, gluten-free ethos.

The updated brand guidelines and visual identity provided Sift Gluten Free with a clear, consistent foundation for all future branding efforts. The new merchandise and packaging helped reinforce brand recognition and increased engagement across both in-store and digital platforms.