Environmental Design & Experiential Branding

Bringing the brand to life through immersive spaces, large-scale graphics, and memorable real-world experiences.

From global Customer Innovation Centers to high-profile sponsorships and industry trade shows, I lead the creative direction of physical brand experiences that connect audiences with 3M. My work spans environmental graphics, spatial branding, signage, and experiential applications, translating the brand identity into engaging, cohesive environments.

Projects include Customer Innovation Centers around the world, branded experiences for the 3M Open, and trade show environments for major industry events including CES and SEEMA. Across each touchpoint, I establish creative direction and visual standards to ensure a consistent, recognizable brand experience.