Global Brand Transformation

Evolving a global brand identity into a cohesive, accessible system built for 60,000 employees worldwide.

As 3M evolved its global brand, I led the creative development and implementation of a refreshed visual identity. This included refining the color palette, establishing a new visual language and photography direction, and redefining how the brand comes to life across applications.

Beyond the visual refresh, I led the redesign of global brand guidelines and rebuilt the internal brand experience, bringing resources, tools, and standards together in a more accessible system. The work spans digital platforms, training, environmental graphics, and signage, creating greater consistency while empowering teams to bring the brand to life.