Airbnb
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The Deco Duplex, a charming 1940s vacation and short-term rental in South Minneapolis, needed a distinct brand identity to stand out in a competitive market. The goal was to develop a cohesive visual presence that reflected the home’s vintage-modern charm, creating an inviting and memorable experience for guests.
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+Brand Identity – Defined a strong, stylish brand to capture the duplex’s unique character
+Photography & Art Direction – Curated and captured imagery to showcase the space’s natural light, vintage details, and thoughtful design
+Staging – Styled the apartment to enhance its warmth, personality, and appeal to potential guests -
The branding and visuals were designed to evoke a sense of timeless elegance with a playful, modern touch. The photography focused on the home’s natural light, vibrant pops of color, and curated decor, ensuring a welcoming and aspirational feel. Staging brought out the cozy, lived-in charm of the space, making it easy for guests to imagine themselves settling in.
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The refined brand identity and professional photography positioned The Deco Duplex as a highly desirable rental, helping it attract the right guests and stand out on booking platforms. The cohesive branding and staging ensured a consistent, stylish experience from online listings to the in-person stay.
Type of Work
Branding, Photography, Art Direction, and Staging
Year
2024
