Potluck Build

Potluck Build, a creative design studio specializing in bespoke furniture and outdoor transformations, needed a brand refresh and a new website to better showcase their work and position them within the local landscaping and design market. The goal was to refine their visual identity while creating a compelling online presence that clearly communicated their expertise in design, materiality, and craftsmanship.

+Brand Refresh – Logo refinements for a more polished, cohesive look
+Website Design – A modern, portfolio-driven site to highlight their projects and services
+SEO & Strategy – Optimized for local search visibility in the landscaping and design market
+Social Media Graphics – Designed assets to maintain a consistent, engaging brand presence

The updated brand identity and website focused on elevating Potluck Build’s craftsmanship and design philosophy. The design emphasized clean layouts, rich imagery, and strategic messaging, ensuring the brand felt both approachable and premium. The website was structured to seamlessly guide visitors—from homeowners to architects—through their services and past projects, making it easy to inquire about new work.

Potluck Build’s refreshed brand and website provide a strong foundation for growth, positioning them as a leader in thoughtful, design-forward outdoor and furniture solutions. The refined identity and digital presence help them attract both local clients and industry collaborators, reinforcing their expertise in blending creativity with craft.