SkyTruth Bloomberg Ocean Initiative

In partnership with Germinate Creative, we created a series of engaging social media graphics for Facebook, LinkedIn, and Instagram to announce the launch of the SkyTruth 30x30 Tracking Tool. The goal was to inform and inspire audiences about ocean conservation efforts while maintaining an optimistic and accessible visual style.

+Concept development for a social campaign
+Platform-specific designs for +Facebook, LinkedIn, and Instagram
Visual storytelling that balances data with inspiration

To ensure the graphics resonated with 30x30 pledge supporters and ocean advocates, the design approach emphasized optimism and clarity while avoiding an overly technical look. Bright, engaging visuals were paired with concise messaging to make the information both digestible and shareable.Item description

The final designs effectively communicated the impact of the 30x30 Tracking Tool, encouraging engagement and awareness across social channels. The campaign helped reinforce SkyTruth’s mission while aligning with Bloomberg Ocean Initiative’s broader conservation goals.